During this time Snapchat launched a number of new attempts to drive revenue outside of digital advertising, the core of its business, including a subscription model for additional features and better Stories monetization for creators. Panda is said to have been 'respected' by his reports and many in the engineering department at Snap, despite staying at the company for just a year. He is now vice president of engineering at Uber. Snap's executive ranks are looking much different as the company continues to struggle with profitability and steady revenue growth.īiswanath Panda, who joined only a year ago as vice president of monetization engineering for Snapchat, leading all monetization efforts on the app, left Snap late last month, according to two people familiar with the company. Other executives have left in recent months while Snap has made several ad-focused executive hires.An executive leading this effort just left the company after only a year for Uber.Snap is trying to find ways to drive revenue outside of advertising.
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